Post by MimJannat99 on Dec 10, 2023 3:03:07 GMT
Engagement: the key to winning over your customers Home Communication Strategy Engagement: the key to winning over your customers Social Engagement | Prospect Factory Within a marketing strategy , one of the most relevant terms is undoubtedly engagement, which is nothing other than the ability of a product to generate a solid and lasting relationship with its users. Engagement can be measured in multiple ways, whether with repeat purchases, repeated visits to a site.
Through web analytics analyzing the bounce rate and the time the user spends on the site, etc. It is, in short, the measurement and search for increasing the user's love for what you do.For the company, it becomes essential to be able to Digital Marketing Service detect the customer's emotions, their opinions towards the brand and even the reactions they have with each of the launches. All these actions become essential to generate a commitment to the marketing strategy and to the client themselves.
How do we measure engagement? When we integrate the concept of engagement into our Inbound Marketing strategy , the need to measure it becomes somewhat obvious, with the count of likes, reactions, comments and shares being the most common. It is important to note, however, that these KPIs are only part of the strategy, as they do not allow us to fully or clearly define what the relationship with the client is like. We must delve deeper into this knowledge.
Through web analytics analyzing the bounce rate and the time the user spends on the site, etc. It is, in short, the measurement and search for increasing the user's love for what you do.For the company, it becomes essential to be able to Digital Marketing Service detect the customer's emotions, their opinions towards the brand and even the reactions they have with each of the launches. All these actions become essential to generate a commitment to the marketing strategy and to the client themselves.
How do we measure engagement? When we integrate the concept of engagement into our Inbound Marketing strategy , the need to measure it becomes somewhat obvious, with the count of likes, reactions, comments and shares being the most common. It is important to note, however, that these KPIs are only part of the strategy, as they do not allow us to fully or clearly define what the relationship with the client is like. We must delve deeper into this knowledge.